Enriched

From buyer intent to metering, M&A activity was strong across the GTM stack this week.

HubSpot and Gong built the cockpit. Klue showed what happens when there's no air traffic control.

Two giants pulled the agentic stack inward while the smaller vendors opened theirs up. The stack is forking, and this week showed which way each player is betting.

The model layer gets a reality check, Unify opens its data layer, and your analytics team gets a new headache named Sites

Salesforce buys Contentful, ZoomInfo goes headless, and the application screen becomes optional